Pet owners like mobile grooming services for their convenience. It's also handy to call them in emergencies, like when your dog rolls in something horrible or gets covered in something sticky just before your party's supposed to start. My story on the emergencies mobile groomers have encountered, for U-T San Diego's pets page: http://www.utsandiego.com/news/2013/aug/22/dirty-dogs-mobile-grooming-service-pets/
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