Athletes aren't shy about trademarking phrases and protecting their 'intellectual property'

No. 1 overall NBA draft pick Anthony Davis recently made news when he decided to register trademarks for "Fear the Brow" and other phrases related to his well-defined unibrow and defensive intensity. But Davis is just the latest athlete (or celebrity) to trademark a phrase, name, nickname, quote or slogan. These days, when athletes build their own brands and look for ways to capitalize on their fame, trademarking is the way to go. Plus, it protects them from the cybersquatters who might want to cash in on their fame. My story for ESPN.com's Playbook section: http://espn.go.com/blog/playbook/fandom/post/_/id/6108/athlete-trademarks-becoming-commonplace