Chantal Sutherland this summer at Del Mar has a giant QR code affixed to the seat of her pants (photo courtesy of www.TVG.com). It's a new venture by TVG, the online betting site, to grab attention and get folks to go to its site, as part of its summer push for more use of its mobile platform. When Sutherland was approached, she had no hesitation at all about it. Go for it, she said. For a jockey, it's just one more new revenue stream. My story for ESPN.com's Playbook section:
http://espn.go.com/blog/playbook/tech/post/_/id/1906/jockey-model-uses-butt-as-advertisement#more
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